ROAS+ Profit
MORE PROFIT. SAME REVENUE. LOWER SPEND
The profitability program built for €20M+ eCommerce and digital-first businesses.
What is ROAS+ Profit?
Unlike traditional agencies that optimize only for clicks or revenue, ROAS+ Profit was created in-house by Fussion to solve a gap we saw in the market:
People that lead ecommece businesses (CEOs, CFOs, Ecommerce Directors or Commercial Directors) needed a program that aligns spend with profitability; not vanity growth.
ROAS+ Profit delivers:
A unique 2-Week Profitability Audit → Built by Fussion, this framework reveals your true savings potential and sets a CFO-grade baseline.
The Profitability Playbook → Our proprietary method to reallocate spend, cut inefficiencies, and improve conversion efficiency.
The Profitability Dashboard → Monthly reporting designed for executives — blending ROAS, MCR, and savings into decision-ready clarity.
A partnership model → We tie our success fee to your actual cost savings. When you save, we win too.
ROAS+ Profit is not an industry template. It’s Fussion’s proven methodology to deliver profit-first growth.
Creating Success
Why ROAS+ Profit Works
1. Profitability First, Always
Our expert Performance team builds data-backed campaigns tailored to your goals.
We refine continuously through A/B testing, audience insights, and optimization of ad copy, CTAs, and landing pages — driving conversions and maximizing ROI.
2. CFO-Grade Clarity
We optimize the entire customer journey — from first ad impression to conversion.
With cross-industry experience, we craft data-driven strategies, ad messaging, and landing pages that match intent, driving sustainable growth and higher conversions.
3. Guardrails & Accountability
We protect your topline while driving savings through CRO wins and smart channel reallocations — all within strict guardrails and 90-day sprints.You’ll see the results in your monthly profitability dashboard, with full transparency and a shared upside: your profit is our profit.
A CFO-Safe Process, Engineered for Profit
What You Get with ROAS+ Profit
Partnering with Fussion through ROAS+ Profit, you’ll gain clarity on blended ROAS, Marketing Cost Ratio, and true cost savings. From baseline auditing to monthly dashboards, every step is engineered to maximize profit without risking revenue.
Profitability Audit
Profitability Playbook
Profitability Dashboard
Ongoing Execution & Support
Profitability Audit
2-Week diagnostic to establish your baseline and quantify savings potential.
Blended ROAS & MCR baseline
Channel mix & spend analysis
Attribution health check (GA4, consent mode, CRM tie-back)
Savings range projection
Profitability Playbook
Your tailored roadmap for spend reallocation and efficiency improvements.
Media reallocation plan (scale winners, cut waste)
CRO quick wins (landing speed, funnel leaks, persuasion triggers)
Attribution tightening (reduce overlap & duplication)
Predictive spend modeling for next 90 days
Profitability Dashboard
Monthly financial reporting you can take to the boardroom.
Blended ROAS & MCR tracking
Normalized cost savings vs baseline
Channel efficiency benchmarks
Executive-grade visualization (clear KPIs, decision-ready)
Ongoing Execution & Support
90-day sprints with transparent upside reporting and continuous optimization.
Monthly savings report with success fee tied to outcomes
Ongoing CRO & creative testing sprints
Alignment with in-house teams & existing agencies
Guardrails: revenue stability preserved at all times
FAQ
FAQs about ROAS+ Profit
Success is measured by normalized cost savings versus an agreed baseline (captured in Annex A). We track blended ROAS and Marketing Cost Ratio (MCR) to ensure savings are real, measurable, and sustainable.
By combining CRO quick wins, channel reallocations, and data-driven insights, we deliver savings only where it doesn’t affect your sales pipeline. Your profit grows without compromise.
Not necessarily. ROAS+ often runs alongside existing agencies or in-house teams, acting as the profit layer. We align everyone on blended metrics and cost efficiency, ensuring all partners work toward the same profitability goals.
Engagement begins with a 2-Week Profitability Audit. If the fit is right, we move into a 90-day execution window, followed by ongoing monthly reporting. This structure gives you flexibility while maintaining continuity.
Our success fee is tied directly to the savings we generate. In other words: if you save, we share in that success. The calculation factors in your baseline spend, current revenue, and seasonality to ensure it’s fair and transparent.
