Automating SEO with AI-Driven App Scripts (Brighton SEO 2024 October – Presentation)
AI isn’t replacing SEOs — it’s upgrading them.
At BrightonSEO, our co-founder Panos Kondylis took the stage to show how performance-driven teams can stop doing SEO manually — and start building custom tools that actually scale.
The talk, titled “Using AI to Create Scripts and Tools for SEO Operational Excellence,” shared how SEOs can combine AI models with Google App Scripts and Sheets to:
- Automate technical checks
- Build internal tools
- Save hours of manual work
- Reduce human error
- Focus on strategy, not grunt work
Why This Matters Now
In a performance-driven environment like Fussion, speed, consistency, and ROI are everything. But SEO operations haven’t evolved much in the last decade.
Most teams are still:
✅ Copy-pasting data
✅ Running audits manually
✅ Fixing basic errors too late
✅ Repeating tasks weekly
That’s where AI + automation comes in.
Watch the Full Presentation
Learn how Panos and the Fussion team use AI to engineer SEO results — not just track them.
What You'll Learn in the Deck
✅ How to use AI (like GPT) to write SEO-focused Google App Scripts
✅ Building internal tools for things like meta analysis, sitemap validation & H1 logic
✅ Automating SEO quality assurance using Sheets + AI models
✅ Real-life templates and use cases from the Fussion playbook
What We Automate at Fussion
Here’s a glimpse of what our SEO team automates for clients:
Metadata audits across 10k+ pages
Broken link & image detection
Schema markup checks
Duplicate title & H1 identification
Keyword gap analysis linked to Sheets & APIs
Daily/weekly change tracking dashboards
Want This in Your Stack?
We help ambitious brands engineer growth, and that includes turning SEO into a predictable, efficient operation.
👉 Let’s build your SEO toolkit together. Whether you’re managing 1 site or 50, we can help you automate what matters.
